Affiliate Marketing

How To Write A Product Review in 2022: Templates & Examples

On this coming information, I’ll present you easy methods to write a product evaluation that doesn’t alienate your readers however can nonetheless generate good income in your web site.

However first, let’s summarise how looking for suggestions a couple of product you might be about to purchase normally goes…

Step 1: sort “product” + evaluation in Google.

Step 2: your eyes soften on the variety of star rankings and evaluation web sites showing in your display screen, half the titles learn “is a rip-off? Don’t purchase earlier than you learn this!”

Step 3: Tentatively click on on a consequence that doesn’t appear to be an apparent click on bait and the place the area identify seems trustable (i.e not

Step 4: Land on a web page stuffed with CTA 100% optimistic opinions and is clearly fully offered out to the product proprietor (and, for those who’re fortunate, some rehashed product descriptions).

Step 5: Shut your browser in rage after touchdown on 3 or 4 such websites not figuring out what to do about shopping for the product or not.

Does this sound acquainted?

It does to me, but I even have finished that for some time and for those who navigate Well being Ambition a bit and take a look at a few of our opinions from a number of years in the past you will notice we had been enjoying that precise recreation.

However the fact is, even after they rank, these form of product opinions simply don’t produce practically as a lot income as they used to anymore.

The reality is, most individuals are actually pretty properly educated about sketchy affiliate websites promoting this fashion and whilst you can STILL make gross sales this fashion, you gained’t financial institution the way in which you used to.

However with each downturn, there is a chance.

In that case, being the sincere child within the block and understanding easy methods to write a product evaluation the place you aren’t afraid to be crucial in regards to the product and have the reader’s greatest curiosity in thoughts can have a large payoff and set you other than all of the crappy on-line opinions.

We now have been experimenting with that previously 12 months with nice success and generated hundreds of {dollars} in affiliate earnings each on Authority Hacker AND Well being Ambition.

We now have cleared the board, forgotten the whole lot we knew about writing opinions and appeared round to try to be taught from the most effective. We realized nice buyer opinions depend on 2 easy issues:

  1. Belief with the creator
  2. Bridging options and advantages by way of actual life examples

Whereas we don’t publish a ton of opinions (and we clearly ought to launch extra), we’ve had nice success with them incomes 3 – 5 figures with a number of opinions up to now 12 months.

Listed here are a few of our earnings generated ONLY with opinions.

Thrive Themes Affiliate Program
Buzzstream Affiliate Program

On this publish, we can be sharing the format we use to write down these opinions and earn nice commissions on affiliate merchandise.

Tips on how to Write a Product Assessment

  1. Create product evaluation abstract field
  2. Empathize together with your readers
  3. Establish who the product is for
  4. Introduce the answer with the product
  5. Clarify the connection between product options and advantages by way of case research
  6. Supply social proof
  7. Checklist product alternate options
  8. Use the proper format in your opinions

Take pleasure in.

What you’ll be taught

  • The 8 steps on easy methods to write a product evaluation.
  • The psychological ideas of persuasion that enable you to promote extra with out wanting salesy.
  • How preselling is stronger than promoting.
  • Tips on how to format opinions for optimum effectivity.

The Abstract Field

In the event you’ve learn any of our opinions, you’ve in all probability observed a brief product abstract on the very high of the web page.

This abstract field is likely one of the greatest changing sections on our web page.

For instance, the abstract of our Buzzstream evaluation accounts for practically 30% of our gross sales. Similar for among the opinions on Well being Ambition.

The abstract field does two issues:

  • Captures extremely motivated patrons who’re simply on the lookout for a fast opinion earlier than making a remaining buy determination.
  • Summarizes the evaluation and offers readers who’re scrolling again up the web page one other CTA to click on on.

An excellent abstract ought to not less than have the next six parts:

review summary box
  1. A brief sentence figuring out the product and its meant use.
  2. Product rankings beneath totally different headers. “Worth for Cash”, “Help”, “Effectiveness”, and many others. are some frequent. Make these visible through the use of icons.
  3. A abstract of the product’s execs and cons. Essential to throw within the cons in any other case your evaluation will really feel biased.
  4. A abstract of the evaluation. Preserve this restricted to 1-2 paragraphs.
  5. A CTA. Use actionable copy on the CTA textual content.
  6. The product value, since lots of your readers will resolve to purchase or not primarily based on this issue alone.

This particular field was constructed with the weather obtainable out of the field with Thrive Content material Builder, you need to have the ability to recreate it fairly simply with it.

Empathize With Your Readers

For individuals who are nonetheless studying and are right here to truly learn your content material, it’s time to get private to face out from the competitors.

Have you ever ever come throughout a evaluation the place the reviewer was extra excited by rattling off the product’s options than truly fixing your issues?

Such opinions are a dime a dozen on-line, and normally do a depressing job of serving to readers.

Perceive that patrons learn opinions to not see the options, they’ll try this on the vendor’s web site.

What they need is to be taught whether or not the product can truly remedy their issues.

They don’t wish to hear about all of the cool issues the product can do; they wish to see how the product performs in actual life for somebody in the identical scenario as them.

Subsequently, step one in writing a very good product evaluation is to empathize together with your readers.

Because it seems, empathy is immediately linked together with your likability. This, in flip, impacts how a lot individuals belief and observe your recommendation.

Empathy And Likability

Within the guide Affect: The Psychology of Persuasion, creator Robert Cialdini says that likability is likely one of the six pillars of affect. 

The concept behind that is easy: you might be extra liable to observe somebody you already like.

In response to The Likeability Factor, how a lot you want somebody is a perform of three issues:

  • Realness: Whether or not an individual comes throughout as ‘actual’ and ‘genuine’.
  • Friendliness: Whether or not an individual has an open, pleasant disposition.
  • Empathy: Whether or not the individual can relate to you and your issues.
Influence: The Psychology of Persuasion

How To Use Empathy In Your Product Opinions

Observe these techniques for empathizing together with your evaluation readers and making your self extra likable:

  • Pleasant voice: Use first-person voice with an informal, conversational fashion. It is best to come throughout as a buddy gently guiding the reader by way of his/her issues.
  • Share your drawback: Earlier than you even point out the product, discuss your issues and the way the product helped remedy it. Strive telling a narrative about how your life was earlier than and after you used the product.
  • Stress the ache: Ask rhetorical questions (corresponding to “do you are feeling you’re losing hours on social media?”) that pull the reader in and make him silently empathize together with your scenario.
  • Be an actual individual: Individuals empathize extra with an individual than with a model. Deal with the reader immediately as “you” and use actual photos to attract the reader in.

Your goal within the first few paragraphs of any evaluation must be to inform the reader that you simply’re simply an odd individual like them, and that the evaluation is your private expertise of utilizing that product.

For an instance, check out this review of Earn1k course from Ramit Sethi:

review of Earn1k course Ramit Sethi

The reviewer clearly identifies that he’s only a “college pupil” caught in a dead-end job. If you’re available in the market for Ramit’s course (which normally targets millennials), your eyes would immediately gentle up – this man is rather like me!

Another reviewer had the identical strategy – he identifies his occupation, says he was bored and wished to make one thing on the facet.


It is a scenario many individuals available in the market for Ramit’s course discover themselves in as properly. By stating this primary factor within the publish, the reviewer manages to empathize with the reader.

You aren’t a no person of their eyes anymore and the narrative makes individuals wish to know what occurs ultimately, protecting them in your web page.

Establish Who The Product Is For

That is one thing most reviewers miss – they write opinions for everybody, even when they aren’t the proper match for the product.

The consequence? Tons of tire kickers who waste your and their very own time studying the evaluation.

Subsequently, the third step in writing the evaluation must be to obviously determine the product’s goal market.

That is fairly simple – merely embody a bit within the evaluation that explains who the product is for.

For instance, our Buzzstream evaluation states in no unsure phrases that this isn’t a product for you for those who ship solely a 100 or so emails a month.

buzzstream target market

This does two issues:

  • It qualifies prospects. If somebody isn’t a very good candidate for the product, he/she will merely depart at this level with out losing anyone’s time.
  • It builds credibility. We determine a number of free alternate options or inform unqualified individuals they need to not purchase the product. This tells readers that we aren’t simply after their cash however need them to get the very best product for his or her wants. You may earn numerous belief with that.

Introduce The Resolution

By now, the reader is aware of he has an issue and is looking for a solution and trusts you.

That is the place you step in and introduce the answer.

You are able to do this by giving your readers a quick overview of the product. Present them what the product contains, what its capabilities are, and what outcomes customers can count on from it.

I love to do it in a video as a result of it makes me extra relatable, places my evaluation on Youtube search which generates site visitors by itself and offers a pleasant multimedia really feel to the publish.

Basically, your job on this half is to pre-sell the product.

The Precept Of Pre-Promoting

In gross sales, pre-selling is outlined as the method of making an surroundings that helps prospects select a product.

By demonstrating the product’s worth and answering purchaser questions, you’ll be able to depart such a good impression that folks purchase your product with out even being pitched to.

Pre-selling is the method of making an surroundings that helps prospects select a product, i.e. gross sales with out promoting

Which is to say, pre-sales is gross sales with out the promoting.

Pre-sales techniques are very efficient in product introductions. It lowers your readers’ guard and demonstrates the product’s usefulness with out the added strain of creating a purchase order determination. Listed here are two methods you’ll be able to pre-sell the product:

  • Exhibit worth: Exhibit how the product can remedy issues by exhibiting off your personal outcomes.
  • Educate: Reply questions and doubts readers may need in regards to the product.

How To Introduce The Product

The easiest way to introduce the product is to point out off your outcomes by way of screenshots and movies, and clear away frequent doubts they could have in regards to the product.

For instance, in our Buzzstream evaluation, we begin off by speaking about why we don’t have any hyperlink constructing product suggestions on our web site (quick reply: they’re principally crap).

Then we discuss how Buzzstream is totally different – it’s a relationship constructing instrument, not only a hyperlink constructing instrument. Then we get individuals interested in posting a number of related emails that resulted in a backlink:

Buzzstream outreach success

This fashion, we’ve managed to inform the readers what the product is all about, and the way it can assist remedy their issues.

In our Thrive Leads evaluation, we accomplish the identical with a brief product walkthrough video:

This demonstrates the product’s worth, and hooks them in for the remainder of the evaluation.

Furthermore, it exhibits them I truly personal the merchandise which pushes belief somewhat additional.

Clarify The Relationship Between Options And Advantages By way of Case Research

An enormous a part of writing a evaluation is explaining the product’s options and advantages. Most reviewers (and distributors) merely record them out one after the other.

The outcomes from this strategy, as you may need guessed, are lower than inspiring.

The fitting option to clarify merchandise and options is to truly present how they assist remedy issues. You are able to do this by making a case examine contained in the evaluation. This accomplishes two issues:

  • It exhibits how the product works in an actual world setting.
  • It offers worth to the reader, builds belief they usually really feel compelled to do one thing in return (purchase out of your hyperlink)

The second half – doing one thing to get one thing again – is definitely referred to as the precept of reciprocity.

The Precept Of Reciprocity

Robert Cialdini Creator of Affect:

“We’re human as a result of our ancestors realized to share their meals and their abilities in an honored community of obligation”

Which is to say: for those who do one thing for somebody, they really feel obligated to offer again. That is the precept of reciprocity in a nutshell.

We’ve seen this precept at play firsthand on Authority Hacker. We give away a lot content material that we regularly get feedback from readers asking why we’re doing this within the first place.

Authority Hacker post comment

That’s not all – we’ve even obtained emails from readers asking us to share our affiliate hyperlinks. Individuals have learn our opinions and obtained a lot worth from them that they really feel like they owe us a sale.

Thrive Theme Template Affiliate Link
Thrive Theme Template Affiliate Link

It is a highly effective idea. Use it in your opinions and your conversion charges will skyrocket.

How To Create Excessive Worth Product Case Research

The aim of a case examine inside a evaluation is twofold:

  • To display the product’s options
  • To assist potential patrons image themselves utilizing the product and bettering their lives doing so.

The easiest way to do that is to create a brief tutorial that walks readers by way of a pattern use case of the product.

For instance, in our Buzzstream evaluation, we present readers how we used the product to get backlinks for Well being Ambition. Not solely will we record out the steps we adopted, we additionally present our outcomes:

Buzzstream Link Partners

To your personal opinions, observe these steps:

  • Establish core options: These are the options that readers care about probably the most. Whether or not they resolve to purchase the product or not will rely upon how properly these options truly work.
  • Present core options in motion: Use a video or screenshot walkthrough to point out how the product truly works. For inspiration, check out our Buzzstream video evaluation.
  • Give worth by explaining easy methods to use the product: That is the place you may give worth and set off the precept of reciprocity. Your purpose must be to stroll readers by way of a brief tutorial explaining easy methods to get actual outcomes from the product.

In our Buzzstream evaluation, we provided readers a fast overview of the outreach course of, then confirmed them easy methods to use Buzzstream for profitable outreach.

outreach process copy

We by no means tried to laborious promote the product. As an alternative, we simply centered on serving to individuals with the outreach course of. Promoting Buzzstream was simply an additional benefit.

This doesn’t simply work with software program instruments although, you may do the identical with blenders by showcasing some smoothies you have got put along with it or exhibiting a case examine of the way you utilized the learnings of a course you might be reviewing.

Supply Social Proof

Social proof is the third pillar of persuasion, and it could actually set you other than the dumb evaluation websites utilizing spun user-generated content material. 

In response to Robert Cialdini, quoting outcomes from the Asch conformity experiments, he exhibits that persons are extra prone to observe one thing that’s already fashionable.

Persons are extra prone to observe one thing that’s already fashionable.

As you’ll see beneath, you should utilize this reality to your benefit whereas writing opinions.

Tips on how to use social proof in your opinions

Observe these steps so as to add social proof of the product’s success to your opinions:

  • Add opinions and quotes from different customers: To point out how others understand your product, merely add opinions and quotes from different customers. You may simply discover such opinions on websites like Amazon, Clickbank, or speciality websites like GSMArena, and many others.
  • Add opinions from energy customers: “Energy customers” are bloggers, reviewers and different recognizable on-line personalities. In the event that they’ve already reviewed the product, use their quotes in your evaluation. This offers readers a pleasant steadiness between what lay customers and consultants consider the product (the identical format utilized by MetaCritic and RottenTomatoes).
  • Incentivize feedback: A lot of feedback on a product exhibits that it’s fashionable. You may get individuals to touch upon the evaluation by providing incentives by way of a contest. Take a look at our earlier publish to see easy methods to run a contest.
  • Get extra social shares: Increased social shares = larger recognition. Purchase some advertisements on Fb or Twitter to pump up the share rely in your opinions. This subtly exhibits readers that the evaluation is already fashionable.
  • Use giveaways: One other tactic to get extra social shares is to run a giveaway on the evaluation web page. It will pump up the social exercise as your social media followers soar in to take the reward.

For instance, on this review of the Earn1K course, Dave clearly mentions outcomes from different reviewers:

Other Reviews

This was an ideal attempt however one thing that works even higher is to truly quote the opposite opinions. This fashion you each earn extra belief and keep away from “evaluation buying” as a result of all of the vital info of all the key opinions are in your web page.

No have to go and skim anything till you make your determination in regards to the product and click on the hyperlink on that web page (your affiliate hyperlink) if the reply to “ought to I purchase this?” is sure.

Checklist Alternate options

We included itemizing alternate options as considered one of our 17 simplest internet online affiliate marketing techniques in 2015. 

This holds significantly true for opinions the place itemizing alternate options accomplish two aims:

  • Improve gross sales: If persons are not within the reviewed product, they could nonetheless have an interest within the alternate options. Extra importantly, it modifications the query from ought to I purchase it to which one ought to I purchase. It is a highly effective change in body that may have a profound affect on gross sales.
  • Present impartiality: By providing readers a number of alternate options, you subtly inform them that you simply aren’t keen on any explicit product.

Itemizing alternate options is a relatively simple course of. You may merely embody a bit titled “Alternate options” or “Opponents” and record out candidates.

We did one thing comparable in our Activecampaign evaluation the place we provide Convertkit as a good different.

Similar factor occurs With our Ahrefs Assessment and KWFinder evaluation.

Shane from Activegrowth goes a step additional and affords a whole ‘Do Not Buy’ record, together with alternate options for every product.

Whereas most individuals attempt to draw back from doing that as a result of they’re afraid of not making a gross sales, keep in mind that alternate options may have affiliate applications so in case you are enjoying sensible you’ll make more cash doing this not much less.

Use The Proper Format

By now, you have got a strong, persuasive evaluation that offers tons of worth to your readers. However earlier than you’ll be able to hit publish, you additionally have to format the evaluation for optimum affect.

We now have already established the energy of formatting in our earlier posts.

Observe these formatting pointers in your evaluation:

1. Use A lot Of Footage And Screenshots And Consumer Generated Photographs

Footage are essential for creating nice opinions, particularly for those who imagine within the “present, don’t inform” philosophy. 

Use them generously in your articles, however just be sure you solely use actual photos, not inventory photos lifted from the product creator’s web site.

Attempt to purpose for a 3-4:1 ratio between photos and pictures. That’s, for each three-four paragraphs, embody a picture.

Image Use

This offers a lot wanted visible circulation to your evaluation. 

Websites like use this tactic with nice success and a examine has proven that user generated images greatly improves conversions by rather a lot.

2. Divide Assessment Into Sub-Sections

Writing an ideal evaluation isn’t sufficient; you additionally need to guarantee that it’s straightforward to navigate.

You are able to do this by breaking down the evaluation into separate subsections. We do that for many of our lengthy posts.

Authority Hacker Post Navigation Example

Attempt to use each headings and photos to mark subsections.

I have to admit I’ve skipped that one for Authority Hacker and have had complains about it, so I’ll take my very own recommendation and implement these quickly!

3. Use Symbols And Icons

When itemizing out options, advantages and rankings, use symbols and icons so as to add visible aptitude to the web page.

It gained’t make a foul evaluation nice, however it’ll undoubtedly make your evaluation simpler on the eyes, and quicker to scan by way of. Use a plugin corresponding to Thrive Content material Builder to make this course of simpler.

If you’re utilizing Thrive Content material Builder like we do right here is how one can add icons to your content material and assist improve it’s readability:

1 – Go In Your WordPress Dashboard And Click on On Icon Supervisor.

WordPress Dashboard Icon Manager

2 – Go On Icomoon.Io And Click on On Icomoon App


3 – Choose The Icons You Need To Import On Your Web site

IcoMoon Icons

4 – As soon as You Have Executed Your Choice, Click on On “Generate Font” At The Backside Proper.

IcoMoon Font
5 – Then Click on Obtain
IcoMoon Font donwload

6 – Take The Zip File You Simply Downloaded And Import It Again In The Icon Supervisor On Your Web site

IcoMoon Icon Upload

7 – Refresh The Web page You Are Modifying And Decide The Icon Aspect. This Time It Ought to Work!

Thrive Architect Icons

4. Supply Star Scores

Star rankings or scores out of 5 or 10 are utilized in nearly each evaluation. Your viewers implicitly understands what they imply.

They know that 4/5 stars means an nearly nice product, whereas a 1/5 is universally acknowledged as “don’t purchase” product.

You may both use star rankings:

Authority Hacker rating stars

Or you should utilize a rating

Authority Hacker review ratings

Each work equally properly. You can even add your star ranking to your search outcomes with the all in one WordPress plugin.

5. Divide Comparisons Into Columns

In the event you’re providing comparisons (say, a pros-cons record, or a function record throughout two merchandise), it’s helpful to put them into separate columns.

Contests Sweepstakes column

It is a easy, visible option to make a comparability.

Customers can juxtapose two options/advantages facet by facet and higher perceive the product and have been utilized by magazines without end, it’s a traditional visible code.

6. Use A number of CTAs

Lastly, be certain that to make use of a number of CTAs all through the evaluation. It is best to have at most 3 CTA – one every on the high, center and backside of the publish.

Use easy, value-driven textual content on the CTA. Don’t write “purchase now”. As an alternative, use one thing like “Strive the [product name] free trial”, or “Be taught extra about [product name].


Don’t transcend three and perhaps a number of hyperlinks contained in the content material in any other case readers will suppose that you simply’re making an attempt too laborious to promote.

Ensure that the CTA stands out on the web page. Use a brilliant, daring coloration that isn’t used closely elsewhere, and provides it a sufficiently big measurement to draw consideration.

I’ve additionally observed that animating the decision to motion and the decision to motion alone elevated the variety of clicks on our affiliate hyperlinks.

To Animate your CTA’s with Thrive Content material Builder observe the steps described beneath:

1 – First Choose Your Button And Click on On “Occasion Supervisor”

Thrive Content Builder Event Manager

2 – In The New Window That Opened Click on “Add Occasion”

Thrive Content Builder Add Event

3 – Then Choose Set off “Comes Into Viewport”, Motion “Animation” And Decide Your Favorite Animation For It.

Thrive Content Builder Event Triggger

On our personal opinions, we use Thrive Content material Builder to create all of the above visible codecs. 

From CTAs to star rankings, it has the whole lot it is advisable make extremely readable, visually putting opinions.


Writing opinions isn’t fairly as straightforward as getting the specs and stringing collectively some ideas. If you need your opinions to promote merchandise (and rank properly), you’ll need to do some legwork.

Don’t be like a type of spammers who write pretend opinions and get banished from the SERPs each week. 

As an alternative, supply actual worth to readers they usually’ll thanks by shopping for out of your hyperlink.

Grasp the artwork of affect to create opinions that not solely ship worth, but in addition promote merchandise.

And lastly, be certain that to arrange and format your evaluation properly — it’s the distinction between a evaluation nobody will learn, and one which will get a whole bunch of shares.

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